Christmas is the most important festival in the USA every year. At this time, the sales will hit to a peak of all the year. Therefore, making a good Christmas marketing strategy and plan is essential.Here, we will share with you some useful tips about how to boost your dropshipping business during Christmas.

5 Tips to boost your dropshipping business during holidays

1.Decorate your website with holiday elements 

Online stores with a grand festival atmosphere are more popular than the stores are not. So dropshippers need to decorate the Shopify store with holiday elements (As well as using some Christmas models.)

It can impress clients for dropshippers to work hard on advertising and special sales promotion. Headers, footers, and call-to-action buttons all need to be carefully designed to strengthen the connection between clients and the Shopify stores. In addition to the overall design of the web page, you can also consider modifying the font in the web page to match the style of Christmas.

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2. Develop an efficient advertising plan

Dropshippers should do marketing and promotion ahead of a couple of weeks as well as optimize SEO by using highly relevant and attractive phrases to attract more clients.

Dropshippers can direct the link to your gift guide page when running keyword ads instead of directly linking to the product page, effectively reducing your advertising costs and reaching a higher conversion rate by engaging the clients' interests.

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3.Take advantages of social media promotion

As Facebook has updated its advertising tools, after this update, dropshippers can use product tags to create Instagram ads in Ads Manager, that is, directly add Instagram product tags to paid promotions, which helps dropshippers guide consumers to make purchases by incorporating creative elements into advertisements. You can add advertisements in formats such as photos, videos, and carousels to tags, and click on the tags to view detailed information.

Of course, in Christmas marketing, influencer marketing is also essential, that is, to convert influencer’s fans into your consumers. 

For example, Nike chose Megan Batoon, who has 711,000 followers on YouTube, to promote its Air VaporMax series and invited Batoon to wear the series of sports shoes to run a marathon for a promotional video.In the Instagram short video, you can add promotional photos of the product and the influencer. At the same time, Stories is also a promotion method that needs to be paid attention to. The same methods can also be used on Snapchat and Tik Tok.

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4.Stand out with a “profitable” product portfolio strategy 

 Free shipping has become the current trend. Platforms such as Amazon provide customers with free shipping and even next-day delivery services. 

Sometimes, simply providing free shipping or single product discounts is not very effective (the competition in this area is too fierce to have a competitive advantage). But why not change from a single product discount to a combined product discount with a different shipping way?

Including the shipping cost in the price of the products——offering faster shipping and just charging a very cheap fee （tell your customers how much money they have saved in this way）——certain cost balance can be achieved. 

Customers like discounts. Even a small discount can stimulate action.

When you change from a single product discount to a combined product discount as well as faster shipping, customers will feel that they get a better deal. Differentiate your dropshipping business with repacking. Once product sales have reached a sufficient volume, repacking your products with branded and designed packages can help you build brand loyalty as customers enjoy the unique packaging and overall shopping experience.

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So, how can USAdrop  help you when some big holidays sale is coming?

3 Things USAdrop help you boost your dropshipping business

1. US Fast Fulfillment

Our US warehouse currently has very rich products and sufficient inventory. Most importantly, our delivery time to the US is generally 2-5 days.So if you need fast shipping time, choose our US warehouse!

2. Reliable Order Fulfillment

Order Fulfillment company can not just help you with sourcing, purchasing, warehousing, quality checking, repackaging, and shipping. USAdrop specializes in every process of order fulfillment to meet your specific needs. For example, offering branded packages and repacking your products. Some Dropshipping suppliers will ship directly to the chosen fulfillment company, where products can be repacked with branded packaging tailored to the retailer’s individual needs and charge a high price difference from it. But if you cooperate with a fulfillment company like USAdrop, with the inventory management systems that fulfillment centers provide, this process can be completed ahead of schedule as desired, reducing overall shipping times. This improves the customer’s buying experience and allows the buying cycle to happen more quickly for frequently purchased products, increasing sales. USAdrop can provide more reasonable prices and better services while ensuring quality

3. Faster Shipping Method Options

USAdrop cooperates with many shipping carriers like FedEx, USPS, UPS, YunExpress, and Yanwen Express as well as ePacket; many dropshippers are familiar with them (in fact, ePacket is not a shipping carrier at all - its shipping carrier is China Post - it is just a shipping method, just like AliExpress standard shipping) Because as a fulfillment company, USAdrop needs to deal with big quantity orders per day. The advantage of economies of scale gives us the advantage of negotiating with these shipping carriers. So we can help dropshippers ship products faster and charge less fee.

More shipping method-related knowledge can be seen in our other article entitled: How to Choose a Shipping Method.

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Well, above all are all the things I want to tell you about How to Boost Your Dropshipping Business During Holidays Such as Christmas. If you are interested in more things and tips about dropshipping. Sign Up Now to get you personal sales agent.

If you have any questions about us or any suggestions, email us at: info@usadrop.com

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